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Join Maria and the GBL community for live broadcasts, encore presentations, workshops, and special events—bringing us together in real time, every Friday.

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EDUCATION SPOTLIGHT · LIVE ENCORE TODAY AT 4 PM PT EDUCATION SPOTLIGHT · LIVE ENCORE TODAY AT 4 PM PT EDUCATION SPOTLIGHT · LIVE ENCORE TODAY AT 4 PM PT EDUCATION SPOTLIGHT · LIVE ENCORE TODAY AT 4 PM PT

Episode 014

Decode Cannabis Marketing with Confidence

Behind the Claims: What Every Consumer Should Know

Not every cannabis or CBD claim tells the full story. In this encore episode of Just Say KNOW with Maria®, Maria is joined by consumer protection and advertising attorneys Helen Mac Murray and Walter Chad Blackham, along with Emilie Kelleher Ramach, Vice President of Business Development at BeneLeaves, to explore how cannabis and CBD marketing claims are made, what regulations govern them, and one simple question every consumer should ask before believing a product claim. Learn how to evaluate labels, question marketing claims, and make more informed purchasing decisions.

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Just Say KNOW with Maria · Cannabis Education for Curious Minds · Fridays on KCAA 1050 AM / 106.5 FM — Presented by Green Bee Life.

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Find answers to your questions and get inspired with our growing library of articles & guides.

Must Reads From Our GBL Learning Center

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Must Reads From Our Learning Center

A woman holding a cup of coffee while researching CBD products on a laptop

Featured

What Are the Types of CBD Products? A Guide to Full-Spectrum, Broad- Spectrum, CBD Isolate & More

by Maria Calabrese, JD, MS

Consumer reviewing a hemp-derived CBD product label and researching product information before purchasing.

Cannabis

Be in the Know: How to Read a CBD Label like a Pro

by Maria Calabrese, JD, MS

A senior man and woman wearing blue shirts looking at a computer as they research COAs for their CBD products.

Cannabis

Certificate of Analysis (COA): All the Basics You Ought to Know

by Maria Calabrese, JD, MS

Smiling couple enjoying a city vacation after planning ahead for responsible cannabis travel.

Lifestyle

Can I Travel with Cannabis? Hemp vs. Marijuana, CBD vs. THC, Medical vs. Adult-Use

by Maria Calabrese, JD, MS

Cannabis 101

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Cannabis

What Is Plant-Based Medicine? Cannabis, Psychedelics & Natural Therapies Explained

by Maria Calabrese, JD, MS

Explore what plant-based medicine is, how cannabis and other botanicals fit within it, and why emerging research is reshaping conversations about natural therapies and wellness.

Cannabis

What Is Cannabis? Demystifying Hemp & Marijuana Once & For All

by Maria Calabrese, JD, MS

"What is cannabis?" This may sound like a straightforward question. But when you get into it a little bit — you start to see that simplicity fray at the edges.…

A colorful photo composition of the human body with the endocannabinoid system highlighted

Cannabis

What Is the Endocannabinoid System (ECS)? [A Beginner's Guide]

by GBL Editors

Learn what the endocannabinoid system (ECS) is, how it helps regulate balance throughout the body, and how cannabinoids like CBD and THC interact with this remarkable communication network.

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GBL Founder, Maria Calabrese redefines cannabis with industry experts on KCAA radio Fridays, 4pm PT.

Listen To Just Say KNOW

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Maria Calabrese Host | Executive Producer

Radio Show | Podcast

"Just Say KNOW with Maria" on NBC's KCAA radio and TV redefines cannabis with real conversations and expert insights. It's a people show with cannabis, not just another cannabis show with people!

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